What Does Vintage Mean?

January 05, 2018

Last week I was walking down Bold Street in Liverpool; nothing unusual, part of my daily commute. The street is famous for its independent quirky businesses such as hip fashion stores and cool coffee shops.

As I was strolling (running) to get my train, a woman with a swish southern accent and an abundance of branded carrier bags purred to her daughter: "Darling, this is vintage."

I assumed she was talking about Pop Boutique or Cow, known fashion stores which recycle vintage clothing, but curiosity got the better of me and I looked to her point of interest.

It wasn't Cow, Pop Boutique or even Resurrection which I had predicted, it was Oxfam.

In a way, I was taken aback. I'd heard people discuss how Oxfam sells vintage clothing, but I'd never heard anyone describe it as specifically a vintage clothes shop.

In my mind, Oxfam on Bold Street is a charity shop which raises money for a charitable cause.
A vintage clothes shop, however, is a business and a business is an organisation where goods and services are sold for profit.

Then, this got me thinking...

What does the word 'vintage' really mean in fashion?

Does it mean an old style, secondhand, a reoccurring fashion from times before us?

According to the internet for an item to be vintage, it must be:
At least 20 years old. 
But some say clothing can be vintage if it:
Imitates the style of a previous era. 
Whilst interesting, these definitions don't lead me any closer to what 'vintage' actually is. One definition speaks about something produced over 20 years ago and another speaks about a present production which replicates something from 20 years ago.

Could it be, that the very definition of  'vintage' is your own interpretation?

When I think of vintage, I think of a garment which my Grandma wore back in her hay day in the 1950s which she is now gifting to me in the 2010s.

Yet, I bet you as the reader, take an opposite approach.

What's your opinion? 

No comments:

Powered by Blogger.